On June 15, Luo Yonghao's digital avatar made its debut in a livestream event on Baidu's e-commerce platform, capturing the attention of over 13 million viewers. The event generated an impressive gross merchandise value of more than 55 million yuan (approximately $7.66 million). Notably, several categories, including consumer electronics and food products, exceeded the sales figures achieved during Luo's first livestream as a real person in May. This successful launch highlights the growing trend of digital avatars in the e-commerce space and their potential to drive significant sales.
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Original from TechNode.com: Luo Yonghao’s digital avatar draws over 13 million viewers in AI-powered Baidu live commerce debut
Luo Yonghao’s digital avatar draws over 13 million viewers in AI-powered Baidu live commerce debut
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