On Monday, Alibaba's Qwen app unveiled a substantial Spring Festival Treat Plan, allocating RMB 3 billion (approximately $420 million) to provide extensive free-order promotions. This initiative aims to encourage users across China to engage with new AI-driven services during the upcoming Spring Festival. Set to launch on February 6, the program will encompass a variety of Alibaba's platforms, including Taobao Flash Sales and Fliggy, among others. The campaign is designed to enhance user experience and promote the adoption of innovative technologies within Alibaba's ecosystem during the festive season.
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Original from TechNode.com: Alibaba’s Qwen app launches $420 million Spring Festival campaign to promote AI-powered consumer experiences
Alibaba’s Qwen app launches $420 million Spring Festival campaign to promote AI-powered consumer experiences
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