WTWH Media, the parent company of The Robot Report, has officially rebranded as Arrowfly. This change reflects its evolution from a specialized trade publisher to a comprehensive B2B media, events, and marketing entity. Arrowfly aims to connect hard-to-reach professional decision-makers with trusted journalism and industry intelligence across three key sectors: Engineering, Healthcare and Life Sciences, and Food, Retail, and Hospitality.
The rebranding is significant as it positions Arrowfly to better serve professionals through its extensive portfolio, which includes over 40 vertical media brands and more than 45 industry events. The company emphasizes that while its name and visual identity have changed, its commitment to editorial independence and community engagement remains steadfast. This transformation is designed to strengthen the connections within its professional networks and enhance the overall experience for its audience.
Looking ahead, Arrowfly is poised for growth and expansion, with a focus on maintaining the trust it has built over the years. The leadership, including CEO Matt Logan, highlights the importance of editorial authority and community reliance in driving decision-making. No further timeline was disclosed at the time of publication.
Editor's Note
The rebranding of WTWH Media to Arrowfly reflects a broader trend in the B2B media landscape, where companies are adapting to the evolving needs of professional audiences. This shift emphasizes the importance of community engagement and trusted content in driving business decisions. As organizations seek to connect buyers and sellers more effectively, Arrowfly's approach may serve as a model for others in the industry.
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