Google Introduces 'Preferred Sources' Button to Help Publishers Combat AI Traffic Declines
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- Source
- TechCrunch
Google has launched a new 'Preferred Sources' button for publishers, allowing readers to mark their favorite sources for more visibility in Google Search, Discover, and Google News. This initiative aims to counteract the traffic losses that publishers have experienced due to AI-driven changes in search algorithms.
The introduction of this feature follows Google's earlier rollout of Preferred Sources in May, which has already seen over 345,000 unique sources selected by users. By enabling readers to easily identify trusted publishers, Google hopes to drive more traffic back to these websites, as studies indicate users are twice as likely to click on preferred sources.
In addition to the 'Preferred Sources' button, Google plans to enhance user experience by allowing readers to customize their Discover feed and audio briefings in the Google News app. No further timeline was disclosed at the time of publication.
Original report
Google gives publishers a new way to fight AI-driven traffic losses
TechCrunch · Sarah PerezThis briefing is an independently written summary based on publicly available reporting and is provided for industry information and news discovery. The original report and source publication are credited and linked where applicable. RobotToday does not claim ownership of third-party source material.
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