General Motors Is Cutting Its Development Cycles in Half
General Motors is accelerating its vehicle development process to compete with fast-paced Chinese automakers like BYD, which can bring electric vehicles (EVs) to market in under two years. This initiative, led by Sterling Anderson, GM’s chief product officer and former Tesla executive, aims to leverage artificial intelligence (AI) and simulation technology to significantly reduce design and production timelines. In a recent video call, Anderson and Jason Fischer, GM’s executive director of virtual integration engineering, outlined how AI is reshaping automotive design. Traditionally, the development process involved lengthy empirical testing and siloed engineering efforts. However, GM's new approach integrates multiple functions into a single virtual tool, allowing engineers to simulate design changes in minutes rather than hours. This method has already halved the development time for the electric GMC Hummer, which went from concept to showroom in just two years. GM is applying these advanced techniques across various projects, including self-driving cars and NASA's lunar rover, enhancing their ability to simulate real-world conditions and improve vehicle performance before physical prototypes are built. By running thousands of simulations, GM can identify and address potential issues early in the design process, ultimately leading to more refined vehicles. This innovative strategy positions GM to keep pace with the rapidly evolving automotive landscape and meet consumer demands for faster, more efficient vehicle production.
Robotics needs a service framework.
RSF defines a common language for robot service capability, lifecycle operations, certification pathways, and service-provider networks.
ASRock Industrial Computer Corporation
Taiwan
ASRock Industrial, a global leader in edge computers and industrial motherboards, delivers high-performance industrial computers, motherboards, and mini PCs. Subscribe for the Latest Automate Show Updates Copyright © 2013-2026 A3 Automate.
B&R Industrial Automation
Austria
At the center of B&R’s approach is a unified automation architecture that combines powerful control, flexible I/O, intuitive HMI, motion, and integrated safety in one cohesive environment. The company gives system integrators, OEMs, and project-driven organizations the performance, openness, and.
Herr Industrial, Inc
United States
US provider of industrial paint finishing systems, air pollution control, material handling, and control systems since 1971. Delivers turnkey automation solutions for metal, plastic, and wood finishing with installation and maintenance services.
HERL (Human Engineering Research Lab)
United States
Joint University of Pittsburgh and US Department of Veterans Affairs laboratory conducting rehabilitation engineering research. Develops mobility devices, assistive technologies, and medical-grade products for people with disabilities.
Joanneum Research Assoc (AT)
Austria
Joanneum Research Institute for Robotics and Flexible Production conducts applied R&D in industrial robot systems, production automation and robot safety, offering feasibility analysis, consulting and testing in a robotics solution centre.
St Petersburg National Research U of ITMO
Russian leading research university (ITMO University) specializing in information technology, optical engineering, and photonics. Active research programs in AI, robotics, computer vision, and cyber-physical systems.
Green Hills Software
United States
Independent embedded software provider delivering RTOS, compilers, IDEs, and debuggers for safety- and security-critical systems. Serves automotive, avionics, defence, and industrial domains with certified real-time operating system platforms since 1982.
Scorpion Vision Software (UK)
Norwegian-based 2D and 3D industrial machine vision software platform (marketed under Tordivel AS). Offers sub-pixel and micron-level non-contact measurement, configurable inspection tools, and advanced calibration capabilities without programming.
Acquired Data Solutions, Inc.
United States
Provides systems engineering, embedded software development, automation integration, and cybersecurity services for government and commercial defense clients. Capabilities include OT/IT convergence, edge computing, and mission-critical system integration across a 28-year operational history.
Applied Motion Products, Inc.
United States
Since 1978, we have helped OEMs and system integrators achieve precise, reliable control of position, speed, and torque in demanding environments. Applied Motion Products addresses these needs with a broad and flexible portfolio that includes stepper motors, servo system.
Elmo Motion Control Inc.
United States
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Changzhou Hemm Intelligent Technology Co. Ltd. 常州汉姆智能科技
China
It is deeply engaged in the design, R&D and overall solution delivery of stepping motors, brushless DC motors, linear motors and drive control systems, and simultaneously provides advanced Industry 4.0 technology solutions to create highly adaptable software and hardware integrated.
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