Ferrari's First Electric Vehicle, the Luce, Exceeds Sales Expectations Despite Initial Criticism
- Published
- Source
- TechCrunch
Ferrari's first electric vehicle, the Luce, faced significant criticism upon its reveal in May, with detractors comparing it unfavorably to models like the Nissan Leaf. Despite an 8% drop in stock following the announcement, the Luce has surpassed sales expectations, achieving its annual target of nearly 500 units within just two months.
The initial backlash stemmed from concerns over the Luce's design and performance, with some industry figures predicting it would struggle in the competitive EV market. However, the vehicle's appeal appears to resonate particularly well with the Chinese market, where a significant portion of sales is expected to occur, given the preference for sleek, high-performance electric vehicles.
Looking ahead, Ferrari's established customer base, known for its loyalty and willingness to invest in luxury vehicles, suggests that the Luce may continue to perform well. Early reviews indicate that it delivers the driving experience expected from a Ferrari, which could further bolster its sales in the coming months. No further timeline was disclosed at the time of publication.
Original report
Sorry, haters. Ferrari’s first EV is doing just fine
TechCrunch · Tim De ChantThis briefing is an independently written summary based on publicly available reporting and is provided for industry information and news discovery. The original report and source publication are credited and linked where applicable. RobotToday does not claim ownership of third-party source material.
Rights concerns? Contact [email protected] with the relevant URL and details. We will review the matter and take appropriate action where warranted.
More related news
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Related Suppliers
Ferrari Growtech S.p.A.
Italy
Guidizzolo, Italy maker of vegetable transplanters founded in 1961, renamed Ferrari Growtech in 2022, whose range includes REMOWEED automated in-row weeders.
Komax AG
Switzerland
Swiss world market leader in automated wire processing; founded 1975; listed SIX:KOMN; 3,100+ employees; brands include Schleuniger, Cirris, DiIT, adaptronic.
EROWA AG
Switzerland
Swiss manufacturer of high-precision clamping systems and factory automation for CNC machining, founded in 1970 and headquartered in Buron, Switzerland.
Gimatic Vertrieb GmbH
Italy
Italian EOAT manufacturer est. 1985, Brescia; 170+ patents, 1M+ grippers; pneumatic/electric grippers and actuators for industrial robots. ISO 9001.
oToBrite Electronics 歐特明電子
Taiwan
Taiwan Tier-1 supplier of automotive-grade cameras and Vision-AI ADAS/autonomous-driving perception for cars, commercial and unmanned vehicles.
Faraday Future
United States
California EV maker (NASDAQ: FFAI) building the FF 91 luxury electric SUV with AI-driven autonomous driving and a second Faraday X brand.
VinFast
Vietnam (Viet Nam)
VinFast is Vietnam's first EV manufacturer (est. 2017, Nasdaq: VFS), producing full-electric VF-series vehicles with L2 ADAS and L4 robo-car pilot.
Lucid Group, Inc. (Lucid Motors)
United States
US luxury EV maker building the Air sedan and Gravity SUV with in-house electric powertrains and a hands-free advanced driver-assistance system.
WHILL Inc.
Japan
WHILL Inc. is a Japanese personal electric mobility company making the Model C2 power chair and autonomous self-driving mobility service deployed in 30+.
AUCOTEC AG
Germany
German engineering software developer specialising in collaborative plant engineering, automation, and electrical design.
AMSTAF (Automotive Robotic Industries)
Israel
Israeli developer of autonomous UGVs for military surveillance and border security
Continental Automotive (FR)
France
French automotive electronics maker, formerly a Continental AG subsidiary in Toulouse, spun off as Aumovio in 2025 and listed on the Frankfurt Stock Exchange.
Robotics needs a service framework.
RSF defines a common language for robot service capability, lifecycle operations, certification pathways, and service-provider networks.
Join the RobotToday community on LinkedIn
Daily robotics news, in-depth analysis, conference highlights, and discussions with professionals worldwide.
