Temu preparing to enter South Korean market, build logistics system
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- TechNode.com
Temu, the cross-border platform of Chinese e-commerce giant PDD, is set to launch operations in South Korea, as reported by Yonhap News Agency. The company has been actively recruiting South Korean professionals for essential positions in human resources, general affairs, marketing, and logistics since late 2022. This strategic move aims to strengthen Temu's presence in the competitive South Korean market, which is known for its robust e-commerce landscape. By hiring local talent, Temu seeks to enhance its operational efficiency and better cater to the preferences of South Korean consumers. The establishment of a local office is also part of the company's plans to facilitate its entry and ensure a smooth rollout of services.
Original report
Temu preparing to enter South Korean market, build logistics system
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