In the second quarter of 2026, global shipments of handheld smart cameras surged by 57% year over year, exceeding 5.88 million units, as reported by IDC. The market revenue for this segment reached approximately RMB 15.7 billion, highlighting significant growth in consumer demand for these devices.
DJI dominated the market with a remarkable 73% share of shipments, while Insta360 followed with a 20% share, resulting in a combined total of 93% for the two companies. The growth in gimbal-camera shipments was particularly notable, increasing by 87%, and detachable action-camera shipments skyrocketed by over 300%, indicating a shift in consumer preferences.
Looking ahead, IDC projects that annual shipments of handheld smart cameras will approach 41 million units by 2030. This anticipated growth underscores the expanding market for smart cameras and the ongoing innovation from leading companies like DJI and Insta360. No further timeline was disclosed at the time of publication.
Editor's Note
The handheld smart-camera market is experiencing rapid growth, driven by advancements in technology and increasing consumer interest. Companies like DJI and Insta360 are leading this trend, reflecting a competitive landscape where innovation is key. As the market evolves, procurement professionals should monitor these developments closely to stay ahead in the industry.
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