Alibaba expands 88VIP into super membership covering food, travel, and retail
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- TechNode.com
Alibaba is revamping its flagship 88VIP program into a comprehensive cross-platform super membership, effective this month. The enhanced 88VIP will now incorporate services from various Alibaba subsidiaries, including Ele.me, Fliggy, and Freshippo, providing users with a range of benefits that encompass shopping, dining, travel, and everyday activities. To kick off this transformation, Freshippo has initiated a promotional offer allowing 88VIP members to enjoy a complimentary 90-day subscription from August 4 to September 10. This strategic move aims to enhance customer loyalty and engagement by creating a more integrated and rewarding user experience across Alibaba's diverse ecosystem.
Original report
Alibaba expands 88VIP into super membership covering food, travel, and retail
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