Editor-Curated Robotics Industry Briefing - RobotToday

WTWH Media Transforms and Rebrands as Arrowfly to Enhance B2B Engagement

WTWH Media, the parent company of The Robot Report, has officially rebranded as Arrowfly. This change reflects its evolution from a specialized trade publisher to a comprehensive B2B media, events, and marketing entity. Arrowfly aims to connect hard-to-reach professional decision-makers with trusted journalism and industry intelligence across three key sectors: Engineering, Healthcare and Life Sciences, and Food, Retail, and Hospitality. The rebranding is significant as it positions Arrowfly to better serve professionals through its extensive portfolio, which includes over 40 vertical media brands and more than 45 industry events. The company emphasizes that while its name and visual identity have changed, its commitment to editorial independence and community engagement remains steadfast. This transformation is designed to strengthen the connections within its professional networks and enhance the overall experience for its audience. Looking ahead, Arrowfly is poised for growth and expansion, with a focus on maintaining the trust it has built over the years. The leadership, including CEO Matt Logan, highlights the importance of editorial authority and community reliance in driving decision-making. No further timeline was disclosed at the time of publication.