Hyundai Motor Achieves $25 Billion Brand Value, Ranking 29th Globally
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- KoreaHerald.com
Hyundai Motor has been ranked 29th in Interbrand's Best Global Brands 2026, with a brand value of $25 billion. This marks a significant achievement for the South Korean automaker, which first entered the global top 100 in 2005 and is now fourth among automotive brands. Interbrand highlighted Hyundai's strengths in robotics and electrification, as well as its robust presence in the US and Europe, as key factors contributing to its growth.
The importance of this ranking lies in Hyundai's record revenue of 186.25 trillion won ($140 billion) last year, alongside annual US vehicle sales surpassing 1 million units and global eco-friendly vehicle sales reaching 960,000. The company is also making strides in AI and robotics, having unveiled its AI robotics strategy at CES 2026 and achieving a market capitalization exceeding 100 trillion won for the first time.
Hyundai's Atlas humanoid robot is currently being trained at its Georgia plant, with a target deployment in 2028. The company aims to enhance its competitiveness in autonomous driving and software-defined vehicles through partnerships with Nvidia and its Pleos software platform. No further timeline was disclosed at the time of publication.
Original report
Hyundai Motor's brand value hits $25b, ranks 29th globally
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