HMI Market Experiences Price Adjustments Amid Rising Component Costs
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Since the third quarter of 2026, the human-machine interface (HMI) market has seen significant price adjustments among major manufacturers. Weintek initiated price changes in late July, followed by Xinjie in September, Pro-face on September 25, and Huichuan on October 15, with Siemens setting a price change effective date of November 1. The price increases range from single to double digits, with domestic brands showing higher overall adjustments.
The necessity for these price changes stems from the cost structure of HMI products, which are heavily influenced by the prices of components such as memory and storage. As the prices of DRAM and NAND have surged significantly throughout 2026, HMI manufacturers have had limited options for cost adjustments, making price increases a necessary response to rising component costs.
Huichuan's price adjustments highlight the ongoing cost pressures in the HMI market, with further observations needed regarding whether other manufacturers like Mitsubishi and Reisa will follow suit by the end of the year. The potential release of new storage capacity in 2027 may provide some relief in chip prices, but significant reductions in HMI list prices are unlikely due to industry pricing practices.
Original report
存储涨价滞后传导：HMI集中调价背后的逻辑
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