Editor-Curated Robotics Industry Briefing - RobotToday

Dynamic Pricing Could Enhance Profitability for Air Taxis, Researchers Suggest

Research presented at the Korea Drone and UAM Expo indicates that dynamic pricing could make airport air taxis economically viable. The study, led by Mark Hansen from the University of California, Berkeley, highlights that airport transportation may be a strong commercial opportunity for electric vertical takeoff and landing (eVTOL) aircraft, particularly for routes to Los Angeles International Airport (LAX). The findings suggest that air travel can significantly reduce delays caused by road congestion, appealing to travelers who prioritize time savings. The researchers modeled a network of eight regional vertiports within 30 miles of LAX, estimating passenger demand based on current taxi and rideshare usage. They concluded that while ground travel times vary, UAM flight times remain consistent, offering substantial time savings during peak traffic. A key recommendation from the research is the implementation of variable pricing, akin to surge pricing in rideshare services. This approach could maximize revenue by aligning prices with the time savings perceived by travelers. The study points to Anaheim, California, as a potential market where dynamic pricing could support profitable operations that a fixed pricing model might not sustain.