Rivian Is Gaining Ground on Tesla With New Midsize SUV
Rivian is making significant strides in the electric vehicle market as it officially begins delivering its new R2 mid-size SUVs to customers. Announced on June 9, 2026, this launch positions Rivian to transition from a premium brand to a more mainstream competitor, directly challenging Tesla's Model Y, which starts at around $39,990. The R2 is priced at $57,990, with plans for a more affordable version expected to debut in summer 2027 for just below $45,000. Rivian CEO RJ Scaringe emphasized the company's ambition to capture a larger market share, stating that while they aim to attract some Tesla customers, the potential market of non-Tesla buyers is significantly larger. This launch comes at a critical time, as tax credit incentives for electric vehicles have expired, potentially driving consumers toward lower-priced options. However, Rivian faces challenges, including the need to maintain profit margins at these lower price points after reporting a $3.6 billion loss last year and a decline in vehicle deliveries. The company is optimistic about achieving profitability once its Georgia plant begins production in late 2028. Rivian has also managed to reduce build material costs for the R2, which is expected to be cash-flow positive for the company. Additionally, the growing used EV market, which saw a 17% increase in sales from January to April, poses further competition for Rivian as consumers seek more affordable options.
Autonomous Solutions, Inc. (ASI Robots)
United States
Autonomous Solutions, Inc. (ASI Robots) designs and manufactures vendor-independent vehicle automation systems. Its proprietary technology platform revolves around Mobius, an advanced autonomous command and control software suite. Mobius orchestrates multi-vehicle operations, integrating precise navigation, real-time obstacle detection, and path-planning capabilities into legacy fleets. The company's product line includes drive-by-wire hardware kits that convert standard industrial vehicles into autonomous units capable of remote teleoperation or fully automated execution. These solutions automate heavy machinery within the mining, agriculture, automotive testing, and government logistics sectors, emphasizing increased operational safety and predictable cycle times.
CalmCar Vehicle Vision (CN)
China
Chinese automotive AI company providing L2 to L4 intelligent driving solutions including ADAS, automated parking, and occupant monitoring systems. Products address urban traffic scenarios and driver/occupant monitoring using computer vision.
Vehicle Technologies Inc.
United States
Developer of autonomous and remote-controlled vehicle systems and drive-by-wire conversion technology. Provides unmanned ground vehicle platforms and electromechanical actuation systems for defence and commercial automation.
Langebaek Logistics A/S
Denmark
Scandinavian consultancy specializing in supply chain management, logistics optimization, and warehousing. Advises clients at strategic and operational levels, integrating automation and AI into logistics workflows.
Qubiqa (prev Univeyor Logistics) (DK)
Denmark
Qubiqa is a Danish supplier of intelligent material handling and logistics systems, providing turnkey intralogistics solutions including conveyor systems and palletizing equipment, specializing in the insulation manufacturing sector.
Scallog Scalable Logistics (FR)
French developer of goods-to-person robotic order picking systems for logistics warehouses. Robots integrate with existing WMS/ERP platforms; claimed ROI under two years with documented productivity gains above 40% in order picking operations.
Adek Industrial Computers
United States
Headquartered in New Hampshire, ADEK manufactures industrial computers, serves as a full-service OEM manufacturing partner, and offers computer repair services. In addition to building computer systems for end-users, OEMs, and resellers, the company also markets a full line of computer cases, motherboards, single board computers, backplanes, and other components. Its products are sorted into product categories and highlighted, along with warranty information and support services.
Arctek Robótica Industrial (BR)
Brazil
Arctek Robótica Industrial is a Brazilian company specializing in industrial robotics, automation, utilities, and custom machine development. Serves Brazilian industrial clients with tailored automation solutions across robotic integration, process automation, and industrial machinery design.
ASRock Industrial Computer Corporation
Taiwan
ASRock Industrial, a global leader in edge computers and industrial motherboards, delivers high-performance industrial computers, motherboards, and mini PCs. Subscribe for the Latest Automate Show Updates Copyright © 2013-2026 A3 Automate.
Alkadur Robot Systems GmbH
Germany
Alkadur Robot Systems (Germany) manufactures automated doner kebab cutting robots for commercial food service environments. The robotic systems use optically integrated sensors to deliver precise, hygienic, single-button-operated meat slicing for high-volume restaurant and catering operations.
CRP Robot (CN)
China
Chinese high-tech enterprise manufacturing industrial robots, collaborative robots, and core robot components including control systems and servo systems. Main drafting unit of four Chinese national standards in the industrial robot domain.
Dr Robot
Canada
Dr Robot Inc develops WiFi-connected robot platforms, motor drivers, servo controllers, and OEM robot kits for autonomous mobile and humanoid robot development. Products target educational, research, and personal robot application developers.
Leave a comment