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In preparation for the FIFA World Cup 2026, Hyundai Motor has launched the “School of Football,” an initiative aimed at promoting football education and skills development among young players. The program, which was announced recently, will take place in various locations across the United States, Canada, and Mexico, the three host countries for the upcoming tournament.

Hyundai's initiative seeks to inspire the next generation of football talent and foster a deeper connection to the sport in the lead-up to the World Cup. By providing training sessions, workshops, and mentorship opportunities, the program aims to enhance the skills of young athletes while also promoting teamwork and sportsmanship.

The “School of Football” aligns with Hyundai's commitment to supporting community engagement and youth development through sports. The company plans to collaborate with local football clubs and organizations to ensure the program reaches a wide audience, making football more accessible to aspiring players. This effort reflects Hyundai's broader strategy to leverage its partnership with FIFA and contribute positively to the global football community.