Google Partners with Mitti Labs for Major Rice-Methane Carbon Credit Agreement
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- TechCrunch
Google has entered into a significant agreement to purchase 1 million carbon credits from Indian startup Mitti Labs, marking the largest publicly announced deal for methane reduction in rice farming. This four-year contract will encompass rice farms across Karnataka, Andhra Pradesh, and Telangana, covering approximately 100,000 hectares at peak delivery.
The collaboration is crucial as Google strives to achieve net-zero emissions by 2030, amidst rising greenhouse gas emissions. The project incentivizes farmers to implement practices that reduce flooding duration in rice fields, thereby cutting methane emissions by about 50% and conserving water usage by around 40%, without compromising crop yields.
Looking ahead, Mitti Labs aims to expand its operations significantly, leveraging the Google agreement to enhance its capacity to engage with large corporate buyers. The startup, which has already saved over 500 billion liters of water, plans to increase its farmer partnerships from 100,000 to millions by 2030, supported by the credibility of working with a major player like Google.
Original report
Google signs its biggest rice-methane carbon credit deal with Indian startup Mitti Labs
TechCrunch · Jagmeet SinghThis briefing is an independently written summary based on publicly available reporting and is provided for industry information and news discovery. The original report and source publication are credited and linked where applicable. RobotToday does not claim ownership of third-party source material.
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