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Roberto Carlos Visits Linglong Tire to Launch 'Legendary Journey' with Partners
Roberto Carlos, the official ambassador of Real Madrid, visited Linglong Tire's Zhaoyuan production base, engaging with nearly 900 channel partners during the three-day 'Legendary Journey' event. This occasion marked a significant offline milestone in the partnership established in 2024, showcasing the evolution of brand synergy into a deeper connection. The event is crucial as it highlights Linglong Tire's commitment to integrating sports with manufacturing, reflecting a shared spirit of excellence. Carlos toured the production base, observing intelligent production lines and R&D centers, and expressed admiration for the operations, stating it was more professional than he had anticipated. Looking ahead, Linglong Tire aims to leverage its partnership with Real Madrid to innovate in sports marketing and enhance its global competitiveness. The collaboration signifies a blend of international sports and Chinese manufacturing, setting the stage for future developments in both sectors. No further timeline was disclosed at the time of publication.
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