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Updated Sep 22, 2026
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What Amazon’s Astro Taught Me About Giving Robots a Soul

In 2018, Amazon appointed a lead UX Sound Designer to develop Astro, its first consumer home robot capable of navigating and interacting within homes. The team faced a critical decision: whether to position Astro as an extension of Alexa or as a distinct character. Ultimately, user testing revealed...

Spectrum.ieee.orgAutomaton Academic & Research
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