Douyin, the Chinese counterpart of TikTok, is significantly enhancing its travel business by introducing a series of promotional initiatives aimed at boosting hotel bookings. The platform is allocating hundreds of millions of RMB in subsidies and has unveiled various discount packages, which include hotel calendar deals, livestream-exclusive vouchers, and brand membership bundles. This strategic move is designed to intensify competition among internet companies across different sectors, reflecting the growing importance of the travel market in the digital economy. By leveraging these promotions, Douyin aims to attract more users and increase engagement on its platform, positioning itself as a key player in the travel industry.
Original from TechNode.com: Douyin pushes further into travel with subsidy campaign, as competition among online platforms across sectors intensifies
Douyin pushes further into travel with subsidy campaign, as competition among online platforms across sectors intensifies
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