Cocorico Challenges Asian Competitors with Low-Cost Made-in-France Clothing
- Published
- Source
- usinenouvelle.com
Cocorico, founded by the Charle siblings in 2018, is taking on Asian competitors by offering low-cost clothing made in France. The company has achieved a revenue of 20 million euros in 2025, marking a significant growth of 40%. This strategy highlights Cocorico's commitment to positioning itself as an industrial brand rather than a fashion label.
The importance of Cocorico's approach lies in its ability to compete on pricing while maintaining local production standards. By focusing on affordability and quality, the company aims to attract consumers who are increasingly interested in supporting domestic manufacturing. This growth trajectory indicates a potential shift in consumer preferences towards locally produced goods.
Looking ahead, it will be important to monitor how Cocorico continues to navigate the competitive landscape and whether it can sustain its growth against ongoing challenges from Asian manufacturers. No further timeline was disclosed at the time of publication.
Original report
«Nous nous définissons comme une marque industrielle, plutôt que de mode» : comment Cocorico arrive à proposer des vêtements made in France à bas coût
usinenouvelle.com · M. H.This briefing is an independently written summary based on publicly available reporting and is provided for industry information and news discovery. The original report and source publication are credited and linked where applicable. RobotToday does not claim ownership of third-party source material.
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