Kevin Chen, TikTok Shop's European Chief, Reportedly Preparing to Depart ByteDance
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- TechNode.com
Kevin Chen, who has been overseeing TikTok's e-commerce operations in Europe, is reportedly set to leave ByteDance, as reported by STAR Market Daily on October 26. Following his departure, Song Qi is expected to take over Chen's responsibilities for the business across the UK and Europe.
This leadership change is significant as it reflects ongoing shifts within TikTok's international shopping business, which has been evolving rapidly. Chen's tenure included overseeing various aspects of TikTok's operations, including the Huoshan short-video business and the news app Jinri Toutiao, before focusing on e-commerce.
Kevin Chen's exit comes after a restructuring in December 2025, which narrowed his focus to the UK, Europe, and Japan. The implications of this leadership transition for TikTok's e-commerce strategy in these regions remain to be seen, as the company continues to adapt to the competitive landscape of online shopping.
Original report
TikTok Shop’s European chief Kevin Chen reportedly set to leave
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