Geely-owned luxury carmaker Lotus apologizes following price cuts in China
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- TechNode.com
A senior executive at Lotus Technology, the electric vehicle division of the British sports car manufacturer Lotus, issued an apology on Tuesday regarding the company's inadequate communication to customers about a substantial price reduction across its vehicle lineup. This incident highlights Lotus's response to the increasingly competitive automotive market in China, where several manufacturers are implementing aggressive pricing strategies. The company recently launched new models featuring a broader price spectrum, aiming to attract a wider customer base. The apology reflects Lotus's commitment to transparency and customer satisfaction as it navigates the challenges of the evolving electric vehicle landscape.
Original report
Geely-owned luxury carmaker Lotus apologizes following price cuts in China
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