Spotify to adopt Apple’s new video podcast tech, offering creators easier cross-platform distribution
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- TechCrunch
Spotify has announced a new initiative that allows creators to distribute and monetize their video podcasts on Apple Podcasts. This development, which utilizes Apple’s HLS streaming technology, aims to streamline the process for podcasters, enabling them to maintain their current workflows without any significant changes. The move reflects Spotify's commitment to expanding its podcasting ecosystem and providing creators with more opportunities for revenue generation. By integrating with Apple Podcasts, Spotify is positioning itself to reach a broader audience and enhance the visibility of its content creators. This initiative is set to benefit both podcasters seeking to diversify their platforms and listeners looking for more varied content options.
Original report
Spotify to adopt Apple’s new video podcast tech, offering creators easier cross-platform distribution
TechCrunch · Lauren ForristalThis briefing is an independently written summary based on publicly available reporting and is provided for industry information and news discovery. The original report and source publication are credited and linked where applicable. RobotToday does not claim ownership of third-party source material.
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