Kuaishou, the short video platform, announced its e-commerce performance report for the Spring Festival shopping day, which took place on January 14, 2025. The report highlighted a significant 22% year-on-year increase in the number of active merchants, alongside a 21% rise in new merchants achieving their first sales during the event. Influencer-driven gross merchandise value (GMV) experienced a remarkable surge of 59% compared to the previous year, underscoring the growing impact of social media influencers on online shopping. The report emphasized the crucial role of livestreaming in driving these impressive sales figures, reflecting a broader trend in e-commerce that leverages real-time engagement to boost consumer spending.
Original from TechNode.com: Kuaishou e-commerce reports strong growth during 2025 Spring Festival shopping event
Kuaishou e-commerce reports strong growth during 2025 Spring Festival shopping event
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