Apple reported a 6.5% decline in revenue for the June quarter, totaling $14.7 billion in Greater China, marking the only region to experience a downturn both year-over-year and quarter-over-quarter. Despite this setback, China remains Apple’s third-largest market, following the United States and Europe. CEO Tim Cook expressed confidence in the company's future prospects in the region, suggesting that Apple is optimistic about overcoming current challenges in the Chinese market.
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