Under Control Robotics (UCR)

Under Control Robotics (UCR)

"Built for the world's toughest jobs"

Santa Clara humanoid robot startup building Moby for heavy industry; rebranded as Noble Machines in March 2026 after first Fortune 500 deployment.

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Company Overview

Under Control Robotics Inc. (UCR), based in Santa Clara, California, is a humanoid robotics startup founded in 2024 by a team of four engineers with backgrounds from Apple, SpaceX, NASA, and Caltech. The company was co-founded by Wei Ding (CEO), Wenlong Ma (CTO), Christopher McQuin, and Wenda Wang. In March 2026, the company officially rebranded as Noble Machines Inc. after emerging from stealth.

UCR was established with the premise that humanoid robots should be built for the physical demands of heavy industry rather than optimized for laboratory or consumer environments. The team developed their first functional bipedal humanoid prototype, named Moby, in under four months while operating from a small office in Silicon Valley. This rapid development pace reflected the team's combined hardware, software, and AI expertise.

Moby is UCR's industrial humanoid robot platform, designed for demanding deployment in manufacturing, logistics, construction, energy, and semiconductor industries. The robot can lift up to 60 lbs (27 kg) and navigate complex terrain including stairs, ramps, scaffolding, inclines, and outdoor environments with uneven or soft surfaces. Moby's locomotion system is designed to handle non-uniform terrain reliably without depending solely on camera-based perception.

The company developed a unified AI model to govern navigation and manipulation, enabling Moby to adapt to diverse physical environments. UCR built its stack on the NVIDIA Isaac platform for real-world physical AI workloads. The company characterizes its design philosophy as the anti-humanoid approach — prioritizing ruggedness, payload capacity, and industrial utility over anthropomorphic aesthetics.

Within 18 months of its founding, UCR (as Noble Machines) shipped its first deployment to a Fortune Global 500 customer, validating its industrial-first strategy. The company received seed investment from UP Partners and continues to develop subsequent generations of the Moby platform, including the Moby3 variant announced in early 2026.

Capabilities & Activities

Primary type & automation activities this supplier delivers:

Applications & Industries

Product Categories

Products & Solutions

Noble Machines General-Purpose Robot

Partnership & Notable clients

Associating Events

Contact Under Control Robotics (UCR)

WEBSITE

https://ucr.bot

EMAIL

[email protected]

HEADQUARTERS

236 E Caribbean Dr
Santa Clara , California  95051

United States

Company Facts

Founded

2024

Primary Role

Manufacturer

Company Size

-

Primary Region

North America

Annual Sales

-

Funding Stage

-

Funding Total

-

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