"Built for the world's toughest jobs"
Santa Clara humanoid robot startup building Moby for heavy industry; rebranded as Noble Machines in March 2026 after first Fortune 500 deployment.
Under Control Robotics Inc. (UCR), based in Santa Clara, California, is a humanoid robotics startup founded in 2024 by a team of four engineers with backgrounds from Apple, SpaceX, NASA, and Caltech. The company was co-founded by Wei Ding (CEO), Wenlong Ma (CTO), Christopher McQuin, and Wenda Wang. In March 2026, the company officially rebranded as Noble Machines Inc. after emerging from stealth.
UCR was established with the premise that humanoid robots should be built for the physical demands of heavy industry rather than optimized for laboratory or consumer environments. The team developed their first functional bipedal humanoid prototype, named Moby, in under four months while operating from a small office in Silicon Valley. This rapid development pace reflected the team's combined hardware, software, and AI expertise.
Moby is UCR's industrial humanoid robot platform, designed for demanding deployment in manufacturing, logistics, construction, energy, and semiconductor industries. The robot can lift up to 60 lbs (27 kg) and navigate complex terrain including stairs, ramps, scaffolding, inclines, and outdoor environments with uneven or soft surfaces. Moby's locomotion system is designed to handle non-uniform terrain reliably without depending solely on camera-based perception.
The company developed a unified AI model to govern navigation and manipulation, enabling Moby to adapt to diverse physical environments. UCR built its stack on the NVIDIA Isaac platform for real-world physical AI workloads. The company characterizes its design philosophy as the anti-humanoid approach — prioritizing ruggedness, payload capacity, and industrial utility over anthropomorphic aesthetics.
Within 18 months of its founding, UCR (as Noble Machines) shipped its first deployment to a Fortune Global 500 customer, validating its industrial-first strategy. The company received seed investment from UP Partners and continues to develop subsequent generations of the Moby platform, including the Moby3 variant announced in early 2026.
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https://ucr.botHEADQUARTERS
United States
Company Facts
Founded
2024
Primary Role
Manufacturer
Company Size
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Primary Region
North America
Annual Sales
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Funding Stage
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Funding Total
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SiMa.ai has successfully raised $150 million in Series C funding, achieving a valuation of $1.45 billion. This funding round, which was co-led by Fidelity Management & Research Company and Amplify, aims to support the expansion of SiMa.ai's physical AI platform into various sectors, including humanoid robots, vehicles, and drones. The significance of this funding lies in SiMa.ai's strategic focus on enhancing its capabilities in the physical AI domain. With the increasing demand for advanced AI solutions in robotics and automation, this investment positions SiMa.ai to capitalize on emerging opportunities in these rapidly evolving markets. Looking ahead, industry observers will be keen to see how SiMa.ai utilizes this funding to further develop its technology and expand its market presence. No further timeline was disclosed at the time of publication.
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