"Stop Paying the Brand Tax"
US direct-to-consumer camera brand Xtra halted Muse 2 Pro preorders in July 2026 amid FCC scrutiny over alleged DJI links.
Xtra (store.xtra-us.com) designs and sells 4K action and vlogging cameras aimed at content creators. The company describes itself as an independent start-up founded by a team with backgrounds in imaging technology and consumer electronics, and its storefront is registered to VeritasTech LLC at 16192 Coastal Highway, Lewes, Delaware. Its product lineup includes the Xtra Muse, a pocket gimbal camera with a 1-inch CMOS sensor supporting 4K recording at up to 120fps with built-in stabilization; the Xtra Atto, a 54-gram wearable POV camera with a 1/1.3-inch sensor, 4K/60fps capture, magnetic mounting, and up to 220 minutes of battery life; the Xtra 360, an 8K 360-degree panoramic action camera; the Xtra Edge Pro, a waterproof 4K/120fps action camera with a 1/1.3-inch sensor and a night-view mode for low-light and underwater use; and the Xtra Edge, a lower-cost 4K action camera marketed for extreme sports and low-light shooting. The company also sells accessories such as cold-resistant batteries, magnetic ND filter kits, wide-angle lenses, and diving kits for its camera lines. In July 2026, Xtra halted preorders of its upcoming Muse 2 Pro camera after the product came under scrutiny from the US Federal Communications Commission over alleged links to Chinese drone and camera maker DJI, whose equipment faces US regulatory restrictions. Xtra maintains customer contact through [email protected] for support and a separate address for business inquiries, and operates an active social media presence across Facebook, X, Instagram, YouTube, TikTok, Pinterest, Threads, and LinkedIn under handles such as XTRAUSA and xtratech_official. The company positions its cameras against established action-camera brands, targeting vloggers, extreme-sports enthusiasts, and everyday content creators who want features like hyper stabilization, magnetic quick-mounting, and cold-weather battery options at prices below flagship competitor models. No public information was found confirming the company's exact founding year, an operating headquarters city distinct from its Delaware registration, employee count, or phone number; those fields have been left blank rather than estimated.
Primary type & automation activities this supplier delivers:
Xtra Muse is a pocket gimbal camera with a 1-inch CMOS sensor, 4K/120fps recording, and 3-axis mechanical stabilization for content creators.
Xtra Atto is a 54g wearable 4K/60fps POV camera with a 1/1.3-inch sensor, native 10m waterproofing, and up to 220-minute battery life via its dock.
Xtra 360 is a 360-degree action camera with true 8K/30fps panoramic video, a 100MP photo mode, and 105GB of built-in storage.
Contact Xtra Technology
WEBSITE
https://store.xtra-us.com/HEADQUARTERS
United States
Company Facts
Founded
-
Primary Role
Manufacturer
Company Size
-
Primary Region
North America
Annual Sales
-
Funding Stage
-
Funding Total
-
Xtra Technology has suspended all preorders for its Muse 2 Pro camera and will refund the $20 deposits collected. This decision follows the company's inability to confirm a reliable launch timeline, as stated in their announcement. The move comes shortly after a launch event in Los Angeles, where the camera was showcased. The suspension is likely influenced by regulatory pressures from the FCC, which has been cracking down on companies like Xtra for facilitating the entry of banned DJI technology into the U.S. market. Without FCC authorization, Xtra faces legal challenges in importing and selling its products, which has raised questions about the future of its offerings. Looking ahead, it appears unlikely that Xtra will resume preorders for the Muse 2 Pro. While the company continues to sell other camera models, the ongoing regulatory scrutiny may hinder its ability to launch new products. No further timeline was disclosed at the time of publication.
TheVerge.com Jul 24, 2026 Drones News Policy TechThe Federal Communications Commission (FCC) has initiated a crackdown on eight companies suspected of facilitating DJI's circumvention of the US foreign drone ban. Each company, including Cogito Tech and Xtra Technology, has been fined $25,000 for failing to respond to FCC inquiries regarding their marketing of radio equipment in the US. The deadline for these companies to respond is set for July 20th, 2023. This action is significant as it highlights the FCC's enforcement of its Covered List, which prohibits foreign drone companies from receiving authorizations due to national security concerns. The FCC's authority extends to banning products that contain components from banned companies, which could impact a wide range of devices beyond drones. The investigation follows reports of DJI's alleged use of front companies to market its products in the US, raising concerns about compliance and safety. Looking ahead, the FCC's next steps will depend on the responses from the fined companies. The agency's ability to retroactively ban products could lead to further restrictions on DJI's offerings in the US market. No further timeline was disclosed at the time of publication, but the situation remains fluid as the FCC continues its investigation into these companies and their ties to DJI.
TheVerge.com Jul 10, 2026 Policy Tech