Ukrainian female-founded startup using non-chemical, biomimetic insect traps to protect crops from flying agricultural pests without pesticides.
BEETLESS is a Ukrainian agricultural technology startup that develops eco-friendly, non-chemical pest control devices for crop protection. The company was founded by a team of women with backgrounds in pest control and agricultural robotics, drawing on expertise from two Ukrainian companies: Mosqitter, which specializes in non-chemical mosquito and insect control solutions, and DroneUA, a leading agricultural drone company in Ukraine. The founding team is led by Oleksandra Afanasieva as Co-Founder and CEO.
The BEETLESS technology is based on mimicking the natural sensory attractants that draw flying insects to host crops. Specific pests are attracted to plants through a combination of cues including color, particular wavelengths of light, olfactory signals such as pheromones, and auditory cues that can replicate insect mating calls. The BEETLESS device replicates these biological attractants more effectively than actual crops, drawing target pest insects into a capture mechanism. Once inside, pests are eliminated through a dehydration process using directed airflow, without the application of any chemical pesticides or harmful substances. The system is designed to be selective, targeting specific pest species while leaving beneficial insects such as pollinators unharmed.
The company's initial focus has been on the Asian citrus psyllid, a significant agricultural pest responsible for spreading Huanglongbing (citrus greening disease), one of the most destructive citrus diseases globally. BEETLESS has established a laboratory at East Stroudsburg University (ESU) in Pennsylvania, USA, where testing and refinement of the trap technology is conducted in partnership with university researchers.
BEETLESS participated in the Ukrainian Pavilion at CES 2025 in Las Vegas, Nevada, representing Ukraine among eight innovative startups. The company returned to CES 2026 as part of the same pavilion, indicating progression from early-stage startup to a more developed scale-up phase. Trials of the BEETLESS system have been conducted at US universities, validating the technology in an academic and applied research setting.
The company's approach falls within the integrated pest management (IPM) framework, which emphasizes minimizing chemical inputs and reducing environmental impact. The BEETLESS system is positioned as an alternative or complement to chemical spraying in specialty crops including citrus, where pesticide resistance and regulatory pressure are significant concerns for growers.
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