Industry Briefing
A single destination for timely, editor-curated robotics news from around the world.
The Greatest Meeting The Greatest: Roborock joins hands with Real Madrid in strategic partnership with innovation at the core
Roborock has entered into a strategic partnership with Real Madrid, establishing itself as the official global partner in the cleaning vacuum category. This collaboration, titled 'The Greatest Meeting The Greatest', is set to be unveiled at CES 2026. The partnership aims to showcase Roborock's innovative cleaning solutions while enhancing brand visibility through immersive experiences and community initiatives. This alliance not only aligns with Roborock's commitment to advancing cleaning technology but also leverages Real Madrid's global reach to engage with a wider audience.
Robotics Sports Partnerships Smart Home Technology Innovation Consumer ElectronicsRobotics needs a service framework.
RSF defines a common language for robot service capability, lifecycle operations, certification pathways, and service-provider networks.
