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REWE, a prominent grocery retailer in Germany, has implemented automation in its fresh food operations at a logistics facility located in Oranienburg, which serves the metropolitan area north of Berlin. This initiative, executed in collaboration with Cimcorp, a leader in intralogistics automation, aims to enhance the efficiency of fulfilling fresh produce orders. The newly automated system will support over 370 supermarkets and 580 stores in the greater Berlin region, streamlining the supply chain and improving service delivery. This move reflects REWE's commitment to innovation and operational excellence in the competitive grocery market.
LogisticsBusiness By David Priestman Jun 07, 2026 Automation Systems and Shuttles Components and Parts Conveying and Sortation eFulfilment Magazine Features Materials Handling
Peter MacLeod recently explored how Ocado is revolutionizing the fulfillment sector by leveraging software, data, and real-world experiences. Traditionally, the material handling industry has focused on visible elements such as larger systems, faster conveyors, and taller cranes, which have dominated both trade exhibitions and media narratives for decades. However, MacLeod's insights reveal a shift towards a more data-driven and experiential approach, indicating a significant transformation in how fulfillment processes are managed and optimized. This evolution reflects a broader trend in the logistics industry, emphasizing the importance of technology and innovation over mere physical infrastructure.
LogisticsBusiness By Peter MacLeod May 27, 2026 AMR and AGV Automation Systems and Shuttles eFulfilment Magazine Features Materials Handling Pallets and TotesRSF defines a common language for robot service capability, lifecycle operations, certification pathways, and service-provider networks.