Bilibili announced its financial results for the fourth quarter and full year of 2025 on March 5, marking a significant milestone as it recorded its first full-year profit under U.S. GAAP. The Chinese video-sharing platform reported an annual revenue of RMB 30.35 billion (approximately $4.2 billion), reflecting a 13% increase compared to the previous year. The company also achieved an adjusted net profit of RMB 2.59 billion (around $360 million). Notably, advertising revenue surged by 23%, reaching RMB 10.06 billion (about $1.39 billion) in 2025. This growth is attributed to Bilibili's expanding user base and enhanced monetization strategies, positioning the company for continued success in the competitive digital media landscape.
Original from TechNode.com: Bilibili posts first full-year profit as ads and user engagement grow
Bilibili posts first full-year profit as ads and user engagement grow
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