WayRay AG
Swiss holographic AR HUD developer for automotive/AV; raised $80M from Porsche, Hyundai, Alibaba; bankrupt August 2023.
WayRay AG was a Swiss developer of holographic augmented reality display technology for automotive applications, founded in 2012 by Vitaly Ponomarev. The company developed True AR Head-Up Display systems using holographic optical elements to project navigation and sensor information onto vehicle windshields for drivers of both conventional and autonomous vehicles. It raised $80M in a Series C led by Porsche with participation from Hyundai, Alibaba, JVCKENWOOD, and sovereign wealth funds.
The Zurich probate court declared WayRay AG bankrupt on August 14, 2023.
Primary type & automation activities this supplier delivers:
Deep Reality Display
Holographic augmented-reality head-up display projecting 3D imagery onto vehicle windshields.
Holograktor
- Launch Year: 2021
Concept vehicle showcasing WayRay in-car holographic AR display technology.
Add-on Holographic AR Display
Retrofit holographic AR display for heavy machinery and land/air/water transport.
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Contact WayRay AG
WEBSITE
https://wayray.comPHONE
+41 44 515 56 10HEADQUARTERS
Switzerland
Company Facts
Founded
2012
Primary Role
Manufacturer
Company Size
employees 100-500
Primary Region
Europe
Annual Sales
-
Funding Stage
Growth / Late-Stage VC
Funding Total
$ 80,000,000
