PRIVA Group

PRIVA Group

Dutch high-tech company founded 1959 in De Lier; world leader in greenhouse climate control, irrigation automation, and building management systems.

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Company Overview

PRIVA B.V. is a privately owned Dutch high-tech company headquartered in De Lier, Netherlands, founded in 1959 by Jan Prins and Cor Valk under the name Valk en Prins. The company began by importing cleaner greenhouse heaters and evolved over six decades into the recognized world leader in climate control and process automation for commercial horticulture and utility buildings.

PRIVA's business is organized across two domains: horticulture automation and building management. In horticulture, PRIVA designs and manufactures hardware, software, and integrated services for greenhouse climate control (temperature, humidity, CO2, lighting), water and fertilizer dosing, energy management, and increasingly autonomous cultivation using data-driven AI. Its flagship product, Priva Connext, is a process computer that manages climate, water, energy, and multiple cultivation processes across a farm from a single interface. PRIVA also offers cloud-connected data services that aggregate sensor data and allow remote monitoring and autonomous adjustment via the Blue Radix AI partnership, which aims to allow growers to manage four times more hectares while improving yield.

In robotics, PRIVA developed Priva Kompano, a de-leafing robot for tomato cultivation, addressing the labor-intensive task of removing lower leaves to maintain plant health and airflow. PRIVA has collaborated with Octinion on integrating robotic activities for strawberry picking and UV-C disease treatment robots. These robotics programs sit alongside PRIVA's established automation portfolio.

A landmark milestone was PRIVA's 1977 introduction of the first climate computer for commercial greenhouse horticulture — an industry-defining innovation. In 1983 the company extended into building automation with a system deployed at the RAI exhibition hall in Amsterdam. Today PRIVA employs approximately 500 people, operates 15 local offices in 13 countries, partners with over 400 international installation partners, and delivers solutions in more than 100 countries. The company's reported annual revenue is approximately $68 million. Customers include commercial greenhouse growers, indoor vertical farms, hospitals, hotels, offices, and retail chains.

Capabilities & Activities

Primary type & automation activities this supplier delivers:

Applications & Industries

Product Categories

Products & Solutions

Priva Connext

Advanced greenhouse process computer managing climate, water, energy, and cultivation across multiple zones from a single integrated platform.

Partnership & Notable clients

Associating Events

Listed in RobotToday Supplier Discovery. Verified Profile

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Contact PRIVA Group

WEBSITE

https://www.priva.com

EMAIL

[email protected]

PHONE

+31 174 522 600

HEADQUARTERS

Zijlweg 3
De Lier , South Holland  2678 AG

Netherlands

Company Facts

Founded

1959

Primary Role

Manufacturer

Company Size

-

Primary Region

Europe

Annual Sales

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Funding Stage

-

Funding Total

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