Israeli robotic lawn mower manufacturer founded in 1995; acquired by MTD Products in 2017, with operations remaining in Pardesiya, Israel.
Friendly Robotics, trading under the Robomow brand, is an Israeli manufacturer of robotic lawn mowers founded in 1995 by Udi Peless and Shai Abramson in Even Yehuda, Israel. Originally named Friendly Machines, the company renamed itself Friendly Robotics in 1999 and placed the Robomow consumer brand at the forefront of its marketing in 2005. The company launched its first commercial robotic mower, the Robomow Classic, in 1998, followed by the RL platform in 2000.
Robomow products use a perimeter wire system to define the mowing zone and feature automated base-station docking for battery recharging. In July 2017, MTD Products Inc. completed the acquisition of Friendly Robotics, with the Pardesiya, Israel operations and management team continuing under the MTD umbrella. The Robomow line is sold globally under MTD's Cub Cadet and WOLF-Garten brands as well as the standalone Robomow brand.
Primary type & automation activities this supplier delivers:
Autonomous robotic lawn mower using perimeter wire boundary with automated base-station docking for residential lawns.
Contact Friendly Robotics (Robomow)
WEBSITE
https://www.robomow.comPHONE
+49) 681 96989067HEADQUARTERS
Israel
Company Facts
Founded
1995
Primary Role
Manufacturer
Company Size
-
Primary Region
Middle East
Annual Sales
-
Funding Stage
-
Funding Total
-
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