Automation Solutions of America, Inc.
Beloit, WI full-service automation system integrator, subsidiary of The Morse Group, with 95,000 sq ft facility and UL508A/UL698A-certified panel shop.
Automation Solutions of America, Inc. (ASA) is a full-service automation system integrator headquartered at 1390 Gateway Boulevard, Beloit, Wisconsin 53511. ASA operates as a subsidiary of The Morse Group, which itself traces its origins to Morse Electric Inc., founded in 1944. ASA was formally established in 2000 and has grown to approximately 61 employees as of 2026, with annual revenues estimated at over $20 million.
ASA's 95,000-square-foot facility houses a state-of-the-art panel shop and full assembly floor. The panel shop is certified to UL508A (industrial control panels) and UL698A (hazardous location control panels), enabling ASA to serve industries with stringent safety requirements. The company also maintains a presence in Troy, Michigan.
As a system integrator, ASA offers end-to-end project support: design, manufacturing, assembly, integration, validation, installation, and ongoing program development. Its automation capabilities include custom assembly and test equipment, engineered control systems, control panel design and build, life sciences lab automation planning, and Smart Automation/visualization platforms.
ASA holds notable industry partnerships: it is a Rockwell Automation Silver System Integrator, FANUC Robotics Authorized System Integrator, Ignition Premier Integrator, AVEVA (Wonderware) Registered System Integrator, and a Daifuku-Webb Value Added Reseller. ASA is also a member of the Control System Integrators Association (CSIA).
In the life sciences segment, ASA reviews long-term lab automation goals and develops 1-, 3-, and 5-year automation roadmaps for clients. Its Smart Automation platform captures and analyzes factory-floor data in real time, enabling supervisors and operators to make faster, more informed production decisions.
ASA is part of The Morse Group's broader manufacturing services portfolio, which includes additional divisions covering machining, fabrication, and engineering services. The Morse Group plans a $5 million facility expansion in Beloit, underscoring continued investment in the region.
Primary type & automation activities this supplier delivers:
Custom Control Panel
UL508A/UL698A-certified custom control panels built for industrial and hazardous location applications.
Smart Automation & Visualization Platform
Real-time factory-floor data capture, analysis, and visualization system for smart manufacturing decisions.
Contact Automation Solutions of America, Inc.
WEBSITE
https://www.themorsegroup.com/automation/PHONE
+1 815-266-4201HEADQUARTERS
United States
Company Facts
Founded
2000
Primary Role
System Integrator
Company Size
-
Primary Region
North America
Annual Sales
-
Funding Stage
-
Funding Total
-
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