Pop Mart, a prominent Chinese designer toy manufacturer, announced on Monday that sales of its flagship character, LABUBU, have surpassed 100 million units as of 2025. This milestone reflects the company's ongoing expansion and success within its core character portfolio. Additionally, Pop Mart reported that total global sales across all its intellectual properties and product categories have exceeded 400 million units, underscoring the brand's strong market presence and appeal to consumers. The company's growth trajectory highlights the increasing popularity of designer toys and the effectiveness of its marketing strategies in reaching a diverse audience.
Original from TechNode.com: Pop Mart says it sold 100 million LABUBU units in 2025
Pop Mart reports selling 100 million LABUBU units in 2025.
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