Oishii
Operates the world's largest indoor vertical strawberry farm, using ~50 robots for pollination, harvesting and quality control.
Oishii is a U.S. controlled-environment agriculture company founded in 2017 by Hiroki Koga and Brendan Somerville and headquartered in Jersey City, New Jersey. The company develops and operates indoor vertical 'Smart Farms' that grow pesticide-free, non-GMO Japanese strawberry varieties year-round, including its flagship Omakase Berry and Koyo Berry, along with the Rubi Tomato. Oishii combines greenhouse cultivation techniques rooted in Japanese farming with robotics, automation and data-driven controls to manage pollination, harvesting and quality inspection at scale. Approximately 50 robots operate at its Amatelas Farm to harvest strawberries at peak ripeness and continuously optimize operations.
The company maintains a strategic partnership with Yaskawa Electric Corporation, whose robotic arms power its vertical farm, and in 2025 acquired the intellectual property, assets and engineering team of Tortuga AgTech, adding AI-driven models, robotics software and custom harvesting hardware. Oishii has also worked with MISUMI and Fictiv on vertical-farm automation components. In May 2026, the company announced the first closing of a $150 million Series C financing led by SPARX Asset Management to scale its Indoor Smart Farm model across North America. By integrating robotic harvesting and pollination with controlled-environment growing, Oishii positions itself as an automated indoor-farming operator rather than a conventional produce brand, addressing one of the most technically complex crops to grow indoors.
Primary type & automation activities this supplier delivers:
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Company Facts
Founded
2017
Primary Role
RaaS
Company Size
-
Primary Region
North America
Annual Sales
-
Funding Stage
Growth / Late-Stage VC
Funding Total
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