Powered by DBR77 Vector™, the new decision-grade AI platform helps manufacturers identify automation opportunities, prioritize capital investment, and produce financially defensible action plans — in under two minutes
CHICAGO, IL — June 17, 2026 — DBR77, the industrial intelligence company redefining how manufacturers make decisions, has announced the launch of Consultify™, powered by DBR77 Vector™, at Automate 2026 in Chicago. The launch introduces a new category of AI purpose-built for industrial operations: Industrial Reasoning.
The announcement marks the next phase of DBR77’s U.S. expansion under the leadership of Torian Richardson, CEO of DBR77 USA. Since entering the American market, DBR77 has focused on closing the widening gap between the volume of operational data manufacturers generate and their capacity to act on it decisively.
Factory sensors, robotics systems, digital twins, and software platforms are generating unprecedented volumes of information — yet operational decisions remain slow, fragmented, and difficult to execute at scale. DBR77 describes this as manufacturing’s next bottleneck: not a shortage of data, but a shortage of decision capability.
“The next phase of manufacturing AI will not be won by chatbots or dashboards. It will be won by systems that can reason through production constraints, financial trade-offs, workforce realities and automation options to produce decisions manufacturers can trust. As physical AI, digital twins and robotics platforms mature, the bottleneck shifts from machine capability to decision capability. Consultify, powered by DBR77 Vector, enables manufacturers to move from data and simulation to executable, financially defensible action.”
— Torian Richardson, CEO, DBR77 USA
What Is Consultify™?
Consultify™ is designed to answer the question manufacturers struggle most to answer: “Where should we automate next, and why?” The platform transforms factory context into structured, sequenced recommendations — identifying bottlenecks, prioritizing investments, evaluating implementation risks, and producing action plans tied to measurable business outcomes.
Powered by DBR77 Vector™, an Industrial Reasoning Engine (IRE) built specifically for manufacturing environments, Consultify goes beyond generic AI by accounting for physical constraints, production dependencies, and financial trade-offs that conventional models are not designed to handle.
Core capabilities include:
Identifying operational bottlenecks and throughput constraints
Prioritizing automation opportunities by financial and operational impact
Assessing workforce and resource allocation
Sequencing implementation initiatives for maximum efficiency
Evaluating risk scenarios across deployment options
Producing financially defensible ROI models
Built on Proven Industrial Methodology
Consultify incorporates established industrial frameworks including Lean Manufacturing, Methods-Time Measurement (MTM), and ISO 22400-2 performance standards. The platform was trained on more than 1,400 authenticated industrial transformation cases and enhanced with Digital Twin simulations to model real-world manufacturing environments.
According to DBR77’s whitepaper, Vector achieved 94% parity with senior human consultants in a controlled SITS benchmark, reducing analysis cycles from weeks to under two minutes. DBR77 notes these are company-reported benchmarks that have not yet undergone independent third-party validation.
“Manufacturers have a decision problem. Every facility is trying to determine how to deploy automation, where to invest capital and how to balance workforce realities with increasing competitive pressures. We built Consultify to help organizations make those decisions faster, more confidently and with outcomes they can defend both operationally and financially.”
— Torian Richardson, CEO, DBR77 USA
Experience Consultify™ at Automate 2026
DBR77 is exhibiting at Booth #4639 at Automate 2026, running June 22–25 at McCormick Place in Chicago. Attendees can see a live demonstration of Consultify powered by Vector, and explore how Industrial Reasoning can help their organizations identify automation opportunities, accelerate decision cycles, and build financially defensible implementation roadmaps.
To schedule a meeting with the DBR77 team during Automate 2026, visit dbr77.com.
About DBR77
DBR77 is an industrial intelligence company building the next generation of AI-powered decision systems for manufacturing. By combining industrial engineering expertise, Digital Twin technologies, and human-centered AI, DBR77 helps manufacturers transform operational complexity into actionable, financially defensible decisions that accelerate digital transformation and unlock measurable business value. Headquartered in Charlotte, North Carolina, DBR77 USA is leading the company’s expansion across North America to help manufacturers navigate the era of Physical AI.
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