Zebra Technologies
US-based enterprise technology company offering barcode scanners, RFID, machine vision, and AMR fleet-management software for manufacturing and logistics.
Zebra Technologies Corporation, headquartered in Lincolnshire, Illinois, was founded in 1969 as Data Specialties Incorporated by Ed Kaplan and Gerhard Cless, renaming itself Zebra Technologies in 1986 and going public on NASDAQ under the ticker ZBRA in 1991. The company employs approximately 10,700 people globally and generates annual revenue of roughly $5.6 billion, with customers spanning more than 80% of the Fortune 500 across more than 100 countries.
Zebra's core portfolio covers automatic identification and data capture (AIDC): rugged mobile computers, barcode scanners, RFID readers and antennas, thermal label printers, and environmental sensors. In logistics and manufacturing, the company extends this hardware base with the Aurora machine vision suite — including Aurora Vision Studio, Aurora Imaging Library (formerly Matrox Imaging Library), Aurora Focus for fixed industrial scanners, and Aurora VGR Assistant for vision-guided robotics configuration — as well as the Aurora Velocity automated scan tunnel unveiled at ProMat 2025, which delivers high-speed barcode reading with AI-based HAZMAT label detection, OCR, and package damage inspection.
For autonomous mobile robots, Zebra developed the Symmetry software platform, a warehouse execution system (WES) combined with AMR fleet management and analytics. In 2025 Zebra expanded Symmetry Fulfillment with the Zebra Connect Fulfillment AMR, a detachable-cart design that increases robot utilization and reduces the total fleet size required by up to 30%. Zebra originally acquired AMR maker Fetch Robotics for $290 million in 2021 to build this capability.
Following a strategic review, Zebra began winding down its in-house robotics hardware group in late 2025 and in April 2026 sold the Symmetry platform and associated robotics automation business to Skild AI, which is integrating it into an AI-driven warehouse orchestration offering. Zebra's enterprise-edge hardware, machine vision, and software portfolios remain core to the company.
Primary application verticals include retail, healthcare, manufacturing, transportation and logistics, field services, hospitality, and government. Zebra's Workcloud enterprise software suite covers workforce scheduling, task management, inventory intelligence, and communication. The company holds ISO 9001 certification and participates in various international standards bodies relevant to RFID and data capture.
Primary type & automation activities this supplier delivers:
Aurora Velocity Scan Tunnel
- Model: Aurora Velocity
- Launch Year: 2025
High-speed automated scan tunnel with AI-based HAZMAT detection, OCR, and package damage inspection for logistics operations.
Zebra Symmetry Fulfillment
- Model: Symmetry Fulfillment
- Launch Year: 2025
AI-powered warehouse execution system combining AMR fleet management, analytics, and wearable integration to cut robots needed by up to 30%.
Aurora VGR Assistant
- Model: Aurora VGR Assistant
- Launch Year: 2025
Software add-on that simplifies configuration and deployment of vision-guided robotics tasks with collaborative robot solutions.
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Contact Zebra Technologies
WEBSITE
https://www.zebra.comHEADQUARTERS
United States
Company Facts
Founded
1969
Primary Role
Manufacturer
Company Size
-
Primary Region
North America
Annual Sales
-
Funding Stage
Public
Funding Total
-
Certifications & Memberships
Keywords
- Zebra Technologies
- AIDC
- AMR fleet management
- RFID
- logistics technology
- NASDAQ:ZBRA
- barcode scanner
- AMR software
- Aurora
- Symmetry
- mobile computer
- thermal printer
- frontline intelligence
- Manufacturer
- Software/Algorithm
- Mobile Robot (AGV/AMR)
- Perception & Vision
- Control & Software
- Cloud & Data
- Fleet Management
