STUDIO LAB
"Physical AI for Commerce Content"
Samsung C-Lab spinoff delivering AI-powered robotic photography and e-commerce content automation for fashion and retail brands.
STUDIO LAB is a South Korean deep-tech startup spun off from Samsung Electronics' C-Lab incubation program in May 2021, with seed investment from Samsung Venture Investment. The company focuses on automating visual content production for fashion commerce, e-commerce, and retail brands by combining generative AI with physical AI robotics.
The company's flagship platform is GENCY, an AI SaaS solution that automatically generates thumbnails, product detail pages, and A+ content within 60 seconds from a single product photograph. Complementing this, GENCY PB (Physical Bot) is an AI-powered robotic photography system in which an autonomous robot captures images of garments and products, removing the need for human photographers or stylists. This integrated solution automates the entire pipeline from physical capture to digital content production.
STUDIO LAB operates its GENCY Studio showroom in Gangnam, Seoul, where enterprise clients can access its robotic photography services. The company serves more than 50 enterprise clients, including prominent Korean fashion groups such as F&F (MLB, Discovery) and Shinsung Tongsang, as well as over 6,000 SMBs.
The company has earned three consecutive CES Innovation Awards: Best of Innovation in AI (2024), Innovation Award in Robotics (2025), and Best of Innovation in XR & Spatial Computing (2026). In mid-2026, STUDIO LAB was named a Top 3 finalist in the Genesis Startup Competition at SuperAI 2026, Asia's largest AI conference, and secured a $250,000 Microsoft Azure grant to accelerate its global expansion.
STUDIO LAB's approach positions it at the intersection of service robotics and generative AI, deploying its robotic photography system as a Robot-as-a-Service (RaaS) offering to reduce content production costs, eliminate studio overhead, and cut time-to-market for fashion and retail customers.
Primary type & automation activities this supplier delivers:
GENCY
- Model: GENCY SaaS
- Launch Year: 2021
AI SaaS platform that auto-generates e-commerce thumbnails, product detail pages, and A+ content from a single product photo in 60 seconds.
GENCY PB
- Model: GENCY Physical Bot
- Launch Year: 2023
AI-powered robotic photography system that autonomously captures fashion and product images without human photographers, delivered as RaaS.
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Contact STUDIO LAB
WEBSITE
https://www.studiolab.ai/HEADQUARTERS
Korea, Republic of (South)
Company Facts
Founded
2021
Primary Role
RaaS
Company Size
-
Primary Region
Asia-Pacific
Annual Sales
-
Funding Stage
-
Funding Total
-
