Vitec Group

The Vitec Group plc was a United Kingdom-based publicly listed manufacturer of premium hardware and software for the content creation and broadcast industries, supplying camera supports, robotic camera systems, prompters, LED lighting, mobile power solutions, and camera accessories under a portfolio of established product brands. In May 2022, the company formally rebranded as Videndum plc to reflect a broader strategic repositioning, while retaining its core manufacturing operations, engineering teams, and brand portfolio. Videndum is listed on the London Stock Exchange and serves broadcasters, film studios, production and rental companies, independent content creators, professional photographers, musicians, gamers, and enterprise customers in markets across North America, Europe, and Asia-Pacific.

Videndum's broadcast-focused brand Vinten designs and manufactures manual and robotic camera supports including tripods, pedestals, pan and tilt heads, robotic heads, and robotic camera tracks aimed at television studio and outside broadcast environments. Following the acquisition of Radamec in 2003, the combined Vinten Radamec brand consolidated robotic camera support development and manufacturing under a single identity. The Vinten robotic lineup has been enhanced with an advanced control system featuring AI-driven Presenter Tracking technology, which enables broadcast cameras to autonomously follow on-screen talent without requiring a dedicated camera operator, a capability increasingly valued by broadcasters operating with smaller production crews and reduced staffing budgets.

Videndum's broader product portfolio spans camera-mounted electronic accessories, motion control systems, smartphone accessories, audio capture and noise reduction equipment, video monitors, and carry solutions marketed under multiple brand names. The company designs and manufactures these products for use in broadcasting and live entertainment, film and video production, and corporate content creation environments. Its international distribution network covers major production markets worldwide, and the company's continued investment in robotics and AI-driven studio automation reflects its long-term strategy of helping broadcast facilities and production companies reduce operational costs through advanced technology integration.